Glam model Rhian Sugden can be seen touching herself in a very daring male cancer awareness campaign aimed at de-stigmatizing testicle examination. In this bold marketing campaign, the model is seen touching herself in the video with a dramatic twist. The whole idea behind making such a bold short film is to remove any stigma among 18-35 years regarding early testing regarding testicular cancer.
The video was created by JWT London, an advertising agency and will be hosted on the charity Male Cancer Awareness Campaign’s YouTube channel. The chief executive of the charity, Patrick Cox, hopes to increase testicular cancer awareness through this video which in the end will prompt young men to check themselves for testicular cancer.
The video is being heavily advertised throughout London with a teaser of the video, aimed at gaining the maximum attention from the public regarding this highly stigmatized issue among young males.
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